Our mission is "to empower women through fashion and make them feel confident and beautiful, encouraging them to embrace their uniqueness and express themselves through our clothing".

So who exactly is an It Girl? We believe that every woman is an It Girl- a woman who is unapologetically herself, uplifting towards others, and confident in herself and the life she leads. We strive to provide the It Girl experience- an experience that will help you find the perfect outfit that makes you feel like the best version of yourself. We believe that every woman deserves to feel comfortable and confident in their own skin, and we are committed to providing a welcoming environment where all women can shop and feel inspired. We are dedicated to providing high-quality clothing that is both trendy and timeless, and we are constantly striving to improve and evolve to meet the needs of our customers. Whether you are shopping for a specific outfit or are shopping just for fun, we hope to become a part of your closet and shine a ray of positivity into your life!